Thursday, April 8, 2010

Operators begin embracing data optimization

It feels like a lifetime since our first partnership discussions with operators - and how things have changed! Around 2006 operators were not open to Momail due to our unique data optimization technology, as using our email product may reduce their potential revenues since our customers consume so much less data.

However, over the last 2 years the market has changed greatly. Operators now encourage users to consume data, and have therefore begun to offer pricing plans and flat rates which make using the mobile web both easier and less expensive. As many others in the marketplace, Momail applauds these efforts.

Not only have operators begun offering better subscription plans for their customers, but they are also providing improved services.  For example, operators such as Telenor and Taiwan Mobile have chosen Momail for mobile email and digital content delivery, and Vodafone has chosen Opera Mini to enable customers in developing countries to more easily access the mobile web. 

We look forward to both partnering with and hearing of more operators and choosing the light and lean option to offer customers improved mobile services which are faster and less expensive and thus provide better user experience for mobile users!

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