Friday, December 12, 2008

RIM sees increase in consumer mobile email

RIM, whose Blackberry handsets have become synonymous with mobile email in the enterprise field, is currently experiencing a strong uptake of their products in the consumer space. Per a recent presentation by Martin Thyssen at the Kista Mobile Showcase, RIM's Q2 2008 numbers showed that 40% of their subscribers are now non-enterprise, and more than 60% of their new subscribers are private / non-enterprise.

Needless to say, new handset models from Blackberry as well as the Apple iPhone, Samsung Omnia, and Nokia's Ovi project among others are helping to raise awareness of the ease of access consumer email accounts on mobiles. Soon email with be as easily accessible on mobiles as it is on the web.

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