Momail has just returned from another busy Mobile World Congress with many new ideas, new contacts and very constructive partner meetings. We're now even more excited for what is in store in 2010!
One of the more prevelant themes of the week was the need for more efficient mobile data services. Everyone from AT&T, to RIM, to even Facebook, were highlighting the need, and requesting solutions. It's clearly an interesting change given that just a few years ago operators were more concerned about increasing data usage, at a high cost to consumers, than making it more efficient. Now, with the advent of data intensive handsets such as the iPhone and Nexus One, they finally realize the need to better manage their infrastructure.
Of course, Momail has always known this time would come, and has been focused on efficient data delivery since day 1. While we can't claim that Momail can solve all the data issues, if more mobile customers used Momail (or Momail's technology) in place of their current email providers, it could clearly help operators and handset operators in their quest for more efficient data services!
Showing posts with label Mobile World Congress. Show all posts
Showing posts with label Mobile World Congress. Show all posts
Friday, February 19, 2010
Monday, January 18, 2010
Meet Momail in Barcelona!
It's almost time for biggest event in the mobile industry, the Mobile World Congress in Barcelona. Momail will be attending and would love to meet you there! If you'd like to meet with us, please send a mail to busdev@momail.com. We look forward to seeing you there!
Monday, February 23, 2009
Why Momail is not on the iPhone App Store
While in Barcelona at the Mobile World Congress last week, I was often asked if Momail was on the iPhone App Store. As Momail works quite well on the iPhone, one might think it would be a natural fit. However, the answer is no. The reasons for this include:
- Momail is not an application, it works off the native email platform present within most handsets, including the iPhone. Therefore, to use Momail, you just go to Mail -> Settings -> Add Account -> Other, and follow the directions here.
- Momail works better than Apple's native email application. Not only does Momail optimize email to minimize the amount of data used, but we handle more types of attachments, everything from graphics to vcs files, as well as "collect" multiple webmail accounts into one.
So, to borrow Apple's own tagline, "Think Different", and try Momail on your iPhone. Check it out at www.momail.com, and tell us what you think!
- Momail is not an application, it works off the native email platform present within most handsets, including the iPhone. Therefore, to use Momail, you just go to Mail -> Settings -> Add Account -> Other, and follow the directions here.
- Momail works better than Apple's native email application. Not only does Momail optimize email to minimize the amount of data used, but we handle more types of attachments, everything from graphics to vcs files, as well as "collect" multiple webmail accounts into one.
So, to borrow Apple's own tagline, "Think Different", and try Momail on your iPhone. Check it out at www.momail.com, and tell us what you think!
Saturday, February 21, 2009
Thoughts on Mobile World Congress 2009
In reviewing the announcements and activities of this year's Mobile World Congress in Barcelona, I have to say the event was much more optimistic than one may expect given the current economic environment. Though Monday and Thursday seemed slower than previous years, the usual buzz was present during the core of the conference, ie, Tuesday and Wednesday. Reasons for this positive vibe included not only continuing growth in the mobile sector, but also the recognition that handset manufacturers and portals were finally listening to their customers and therefore making their products both easier to use, as well as incorporating functionality popular today, such as social networks, rather than features which are still a long way from becoming mainstream, i.e. mobile TV.
As evidence of continuing growth in the sector, messaging and mobile advertising are clearly two bright spots. Messaging (incl. SMS, IM, and email) seems to only be expanding. Not only have the handset manufactures made more smartphones and email-capable handsets, but the tight integration of social networks within phones, portals and applications, will maintain a healthy increase of this communication medium. (MMS is the exception here, as wider use of mobile email, which can send large photos, and photo upload/download applications, enable customers to manage mobile photos much easier, and at a lower cost, than MMS).
Though it will still be a few more years before mobile advertising truly becomes mainstream, optimism in this area continues apace. The greater landscape for serving ads can be seen as both positive and negative. I.e., the larger number of spots leads to lower CPMs; however, more mainstream companies are trying mobile advertising (in the form of banners in applications and mobile internet sites, SMS, mobile email, etc.) and new technology is also enabling the advertising to become more relevant to the users. True, some companies in this space are either struggling or closing, but others are quickly filling their vacant spots with improved technology and marketing prowess.
This ability to better target advertising ties closely to the tighter integration of the social networks. The more operators, portals and services know about their customers, the more relevant ads they can serve to them, and the greater positive impact on revenues for all along the value chain. Thus the reason handset manufacturers such as INQ and Palm, and portals such as Yahoo! have created such excitement here this year. New products and designs are making it easier than ever for their homepages/entry pages to become not only the gateway, but also the central communication hub, while simultaneously enabling these companies to learn more about their customers mobile habits.
In summary, while it is obvious the mobile sector as a whole will not continue to see the growth of previous years, there is also clearly enough excitement and innovation in this space to maintain the momentum to both solve the known (and unknown) issues. Needless to say, it is refreshing to see companies finally begin listening more and more to customer demands and preferences related to their use of the mobile phone, while at the same time strengthening their own bottom lines.
As evidence of continuing growth in the sector, messaging and mobile advertising are clearly two bright spots. Messaging (incl. SMS, IM, and email) seems to only be expanding. Not only have the handset manufactures made more smartphones and email-capable handsets, but the tight integration of social networks within phones, portals and applications, will maintain a healthy increase of this communication medium. (MMS is the exception here, as wider use of mobile email, which can send large photos, and photo upload/download applications, enable customers to manage mobile photos much easier, and at a lower cost, than MMS).
Though it will still be a few more years before mobile advertising truly becomes mainstream, optimism in this area continues apace. The greater landscape for serving ads can be seen as both positive and negative. I.e., the larger number of spots leads to lower CPMs; however, more mainstream companies are trying mobile advertising (in the form of banners in applications and mobile internet sites, SMS, mobile email, etc.) and new technology is also enabling the advertising to become more relevant to the users. True, some companies in this space are either struggling or closing, but others are quickly filling their vacant spots with improved technology and marketing prowess.
This ability to better target advertising ties closely to the tighter integration of the social networks. The more operators, portals and services know about their customers, the more relevant ads they can serve to them, and the greater positive impact on revenues for all along the value chain. Thus the reason handset manufacturers such as INQ and Palm, and portals such as Yahoo! have created such excitement here this year. New products and designs are making it easier than ever for their homepages/entry pages to become not only the gateway, but also the central communication hub, while simultaneously enabling these companies to learn more about their customers mobile habits.
In summary, while it is obvious the mobile sector as a whole will not continue to see the growth of previous years, there is also clearly enough excitement and innovation in this space to maintain the momentum to both solve the known (and unknown) issues. Needless to say, it is refreshing to see companies finally begin listening more and more to customer demands and preferences related to their use of the mobile phone, while at the same time strengthening their own bottom lines.
Friday, February 6, 2009
Visit Momail at the Mobile World Congress
Momail will be making a break for the sun, and will be attending the Mobile World Congress in Barcelona from 16-19 February 2009.
If you are in town, we'd love to meet and discuss:
* Possible business opportunities and partnerships
* Latest news about Momail, and more on our views on mobile messaging and mobile content distribution now and in the future
* Your feedback and suggestions about the Momail product
Please contact us if you'd like to schedule a meeting: busdev@momail.com.
Momail attendees at MWC in Barcelona are:
Kenneth Lundin, CEO
Roger Grönberg, Founder/Chief Software Architect
Lennart Strandberg, VP Global Sales
Honour Pearson, VP Business Development
Lars Aase, VP Marketing (PR & AR contact)
Hope to see you there!
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