Friday, January 30, 2009

The Tech President

Earlier this week, I attended a seminar sponsored by Democrats Abroad in Stockholm which provided a helpful overview both of how President Obama leveraged technology to win the election as well as how he will use it during his presidency.

In addition to using the traditional community meetings, handshakes and phone calls, Obamba and his team also reached out to the younger voters via Facebook, YouTube, his campaign site, Change.gov, and similar. Needless to say, the effort was effective.

During the Obama administration, he has pledged to open up electronic communication channels via the White House site, as well as through blogs, etc.

Of particular note, Obama will be the first US President to use email - and most notably email on a Blackberry. His dependence and efforts to keep his Blackberry have been well documented.

The question on our minds is: How much will Obama's reliance on his Blackberry increase interest in mobile email generally... and how much of that interest will expand into the consumer space? One would expect quite a bit.

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